Shape the context
for insurance leadership.
Strategic public affairs at the nexus of risk management, policymaking, and stakeholder engagement.
Who
We Are
Bushnell Mueller is a boutique, insurance-native strategic public affairs firm. We help insurers and their distribution and risk partners proactively shape the policy, regulatory, and reputational context in which they operate, compete, innovate, and grow — at the nexus of risk management, policymaking, and stakeholder engagement.
Our 2026 annual letter from the founding partners: what the past year revealed about the cost of reactive public affairs...
Our Approach
Focus on fundamentals.
Our work is anchored in risk, underwriting, product, distribution, operations and capital realities. This in turn keeps public affairs aligned with business objectives.
See the whole picture.
Policymaking, media narratives, investor sentiment, issue advocacy, public perception, and customer behavior are interconnected. Shaping outcomes requires an integrated approach.
Strategic is proactive.
We monitor, analyze, and engage legislative, regulatory, and stakeholder dynamics before they become constraints, so clients shape the context in which they operate.
What we Deliver
Policy & Regulatory Strategy
Federal, state, NAIC and cross-border regulatory strategy and engagement, legislative monitoring, comment letters and testimony support, and relationship management.
Stakeholder Engagement & Coalitions
Engaging actors that shape outcomes — from issue, investor and consumer advocacy groups to distribution partners, trade associations, NGOs and research insititutions.
Marketing & Communications
Narrative architecture, marketing and communications strategy that align public positioning with policy goals, product positioning, and business objectives.
Executive Positioning & Thought Leadership
Board- and C-suite briefings, speeches, op-eds, bylines, talking points, and strategic visibility that builds durable authority on priority issues.
Rapid Response & Issues Management
Scenario planning, playbooks, crisis support, and real-time response when business comes under scrutiny or policy, media, or stakeholder dynamics shift quickly.
Cross-Border & International Alignment
Navigating the policy, regulatory, and reputational dimensions of cross-border operations — from capital flows and reinsurance to solvency, prudential oversight, and AI governance.
Why Bushnell Mueller
Insurance-Native
We understand insurance mechanics, risk dynamics, and value creation in regulated markets. Founded on 60+ years of experience — from product & underwriting to government & external affairs — our work spans global insurance groups, mid-market carriers, and intermediaries.
Integrated Approach
We connect government relations, stakeholder engagement, and communications so policy strategy, influence, and reputation reinforce one another rather than operate in silos — aligned with enterprise workflows from legal and compliance to underwriting, distribution, and capital.
Data and Technology Forward, Human-Centered.
We use modern tools to surface signals early and bring structure to complexity. But outcomes in insurance and public affairs ultimately depend on credibility, experience, and human connection — and that is where our judgment and relationships are deployed.
Each year, we share our perspective on the forces reshaping the insurance operating environment — and what they mean for the firms navigating it.
Our 2026 annual letter is available here.
Contact Us
Let’s discuss the issues shaping your business and market
— and how to influence them.
